MarketingWriting

In Pod I Trust

By Deb Lemcke I have a confession to make, I absolutely love podcasts. It would not be unusual for me to listen to more than ten hours of podcasts as week and I have to tell you - they are some of the happiest hours in my week. It has revolutionised my daily commuting, which no longer stresses me out but instead offers a little sanctuary of joy and peace within a busy life. For those who don’t know, podcasts are essentially like individual radio shows that have a specific theme or style. For the most part they are free and…
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September 2, 2016

Use Snapchat to tell your story

  It all starts with teenagers. Like Facebook, Twitter and Instagram before it, the hottest social media platform of 2016 built its user-base and popularity through teenagers. After fleeing Facebook to avoid mum and dad, teens migrated to Instagram. But after testing the social media waters with Facebook, Instagram didn’t seem too much of a leap for many parents, who before long, joined their children there too. The answer to ‘where to next?’ was Snapchat, the seemingly perfect platform for teens for hiding their ‘social’ lives. Disappearing ‘snaps’ (messages, images and videos) and a user experience that differed quite a…
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April 19, 2016
MarketingWriting

New year resolution for writers

            This year don’t just overhaul your health, relationships, career etc. Think about improving a tool that you use probably every day—your writing. This new year resolution will cost you nothing, save you time and be easy to keep. What’s more, the decision to improve your writing will also improve how you work. So, start 2016 by giving a big swerve to five bad writing habits. And replace them with five good ones! Ditch these five habits Dumping everything you know into your document. Your reader doesn’t want to know everything that you know. They…
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January 13, 2016
MarketingMelbourneWhat's happening

Lost in Translation

          Language changes and evolves and always has. But that rate of change has escalated significantly thanks to technology – we can thank Twitter for making us more concise and the emoji for making words redundant altogether. Or can we? In parliament last week, there was quite the discussion about exactly what this little fellow means: When Julie Bishop used him/her/it to describe Valdimir Putin. We refer you to this from a Senate estimates hearing…. "I'd like to understand what the diplomatic message is of the red face?" Senator Wong asked officials from the Department of Foreign…
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October 28, 2015
MarketingMelbourne

Love Me Tender…

          On the off chance there is a break in the conversation in a room full of communications professionals, a safe go-to topic is tendering. Should we be paid to prepare a quote? How do we ensure our IP is protected? How do we know the difference between a genuine quote and a fishing exercise? There is no question that it’s one of the most resource intensive elements of our business. Our best proposals are always the result of input from all staff and time taken to really understand the project and the client. When there…
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October 20, 2015
About TLBMarketingMelbourne

And we’ve launched! Welcome to our new TLB blog

Where is the year going?! We don’t want to cause alarm, but did you know it’s only 91 days until Christmas? There are only 12 more Saturdays before Santa arrives!! It’s the same for all of us - life is really busy and before you know it months have gone by and the same items remain on your to-do list. That said, the pleasure you get from ticking things off that list is often in direct proportion to the length of time it’s been on it. So it is with a flourish of our favourite purple pen that we tick…
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September 23, 2015