It all starts with teenagers. Like Facebook, Twitter and Instagram before it, the hottest social media platform of 2016 built its user-base and popularity through teenagers. After fleeing Facebook to avoid mum and dad, teens migrated to Instagram. But after testing the social media waters with Facebook, Instagram didn’t seem too much of a leap for many parents, who before long, joined their children there too. The answer to ‘where to next?’ was Snapchat, the seemingly perfect platform for teens for hiding their ‘social’ lives. Disappearing ‘snaps’ (messages, images and videos) and a user experience that differed quite a…
AdminApril 19, 2016