Monthly Archives

October 2015

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Lost in Translation

          Language changes and evolves and always has. But that rate of change has escalated significantly thanks to technology – we can thank Twitter for making us more concise and the emoji for making words redundant altogether. Or can we? In parliament last week, there was quite the discussion about exactly what this little fellow means: When Julie Bishop used him/her/it to describe Valdimir Putin. We refer you to this from a Senate estimates hearing…. "I'd like to understand what the diplomatic message is of the red face?" Senator Wong asked officials from the Department of Foreign…
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October 28, 2015
MarketingMelbourne

Love Me Tender…

          On the off chance there is a break in the conversation in a room full of communications professionals, a safe go-to topic is tendering. Should we be paid to prepare a quote? How do we ensure our IP is protected? How do we know the difference between a genuine quote and a fishing exercise? There is no question that it’s one of the most resource intensive elements of our business. Our best proposals are always the result of input from all staff and time taken to really understand the project and the client. When there…
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October 20, 2015