The Department of Justice, in partnership with Victoria Police, engaged The Launch Box to develop a creative campaign to target four high volume crimes in six pilot locations.
The Launch Box created an unconventional and humorous approach to the campaign brand and materials, because the key messages had already been heavily promoted and were known to the public.
We developed a campaign name, a creative brand and promotional collateral (including posters, postcards and online videos). The videos were a huge success, far exceeding the most number of views of any Department of Justice video.